Strategic Planning

Reliance Public Relations, Inc. believes the very essence of public relations is based on a solid community-based strategic foundation. Reliance has conducted formal organizational strategic planning sessions with agency management teams as well as community-based planning through extensive use of focus groups and stakeholder interviews.

Media Relations and Training

We are in a changing media world. Reliance Public Relations assists clients in dealing with all media, including the traditional print and electronic outlets as well as social media. This includes placement of advertising and news releases as well as developing new media strategies and tactics.

Community Outreach

Reliance Public Relations, Inc. believes one-on-one communication is paramount to successful public relations efforts. This can include individual meetings with community influencers, focus groups, events, presentations at organizational meetings as well as formation of advisory groups to help an organization achieve its strategic goals.

Crisis Communications

Reliance Public Relations, Inc. can provide counsel in crisis communication planning as well as communication assistance during a crisis situation.

Publications

Social Media

Reliance publishes the quarterly Imperial Valley Alive! and annual Valley Agribusiness magazines. We design and produce multiple publications for clients, such as annual reports and chambers of commerce guides. In addition, traditional publications such as printed newsletters as well as electronic forms, such as e-newsletters are a very efficient way to convey your message. Reliance can serve those needs.

Reliance can develop and monitor your social media sites including Facebook, Twitter and Linkedin.

Coordination of:

• Graphic Artists

• ​Photographers

• ​Website Designers

• ​Printers

• ​and Other Service Providers