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Reliance was founded in 1997 and specializes in providing top quality public relations services to public agencies and businesses serving California’s Imperial County and its surrounding desert region. It is owned and operated by the husband and wife team of Bill and Sue Gay. Reliance is a small agency and leverages its capabilities by developing strategic alliances with appropriate local service firms, depending upon client needs. These collaborative partnerships bring to projects the appropriate experience and skill sets in a cost-effective manner. Reliance’s primary strategic partner is Valley Solutions, LLC.